The Introducer was launched a little over one week ago and what we most hoped for is occurring…connections bouncing around like so many rubber balls being tossed back and forth. Wonderful to observe. But, what I’m noticing is how people think too narrow in their networking. Or, maybe, because I CAN be an observer--that uninvested open mind, perhaps, I’m able to also be seer of unseen opportunities.
As of this writing, the first issue of The Introducer is due out in two days, and, if you take a look at the scrolling banner on the home page, you’ll see the photos of the 10-To-Know for that issue. I know that two of those that are spotlighted in this issue do know each other; the rest do not. But, this week, I sent out a collective email to the group, including a note of encouragement for them to network among themselves. That activity started mere minutes after I sent the email. I heard back from a gal who owns the most creative STEM camps I’ve ever seen. She said the head of NASCAR’s technology department had reached out to her. I could definitely see several business connections that should happen just within this group. I think the serial entrepreneur from London should connect with the diplomat/CEO from Dubai. The education fundraiser should connect with the STEM camp owner, the NASCAR tech leader, and, possibly the former pro football player/sports broadcaster. You know, the reasons for connecting with someone isn’t always obvious. That’s one of the reasons my Professional Networking Services even exist. I get to know more of a person’s story through conversations, and just little details can make a difference. For instance, I know that the education fundraiser worked heavily with major brands in the past, which makes him a good contact for the NASCAR leader who is interested in partnership development. Knowing that the young lawyer from Zimbabwe working on women’s entrepreneurship has experience with FMCG (fast moving consumer goods) should be reason enough for the diplomat/CEO, who is looking for FMCGs distribution contacts in Africa, to want to connect. I see other possibilities among the group too. That’s them…but, what about you? Here’s hoping you see someone you want to meet in The Introducer.
“We all have, at least, heard stories of magic happening with the right business partner. So, the search is on, but, where are these magicians hiding? They’re actually not hiding at all – you just have to know where to look.”