Professional Networker - Games

mary's blog

MARKETING NICHES MOBILE DEVELOPERS MIGHT NOT KNOW

I had a house-load of family in for the holidays; most of them in their mid-to-late twenties or early thirties. All of them “i-peeps.”

My daughter-in-law (DIL) had just been gifted an iPad 2 (actually, she was gifted a Kindle Fire, which her husband managed to turn into an iPad 2, by cutting a deal with the right person at the right store.) My daughter (D), received an iPod Touch for Christmas the year before, and totes it around like a cell. Her fiancé, (DF) is a serious gamer and keeps his iPod Touch or iPad on him whenever he’s away from his other gaming outlets.

GAMIFY MINE, PLEASE

We have become a "supersize that" society. Our need and greed for "more" has set up an expectation that we should be entertained, or at least, amused on a daily basis. Maybe it's about numbing our stresses...or maybe it's just a kind of addiction to instant pleasure, but whatever it is, they have noticed. They are the corporate marketing heads who have been taking a dip in the gaming bubble bath filled with irresistible little rubber duckies...the kind that captivate the 3-year-old in us.

Alternate Reality Games - Resources

Just a few interesting ARG links I came across while prepping to write an article that never came about - thanks to Hurricane Earl.

Little something for everyone.

7 Things You Should Know About Alternate Reality Games

http://net.educause.edu/ir/library/pdf/ELI7045.pdf

How to Invent an Alternate Reality Game - from ARG expert, Jane McGonigal

http://www.slideshare.net/avantgame/make-an-alternate-reality-game

The Perfect E3

June 25, 2010: Exactly one week ago today, I was sitting at LAX staring across the isle at a guy I was pretty sure was the idiot who cheated on Sandra Bullock. BTW, Sandy, he’s put on a few pounds since the split. Looked completely miserable – I’d say that I love the justice here…but who doesn’t look miserable at crack of dawn at LAX? On with the real story…

Completely spent of energy after my 3-day network-a-thon, I sat semi-comatose, reminded by my blistered feet why the world’s largest, most extravagant game industry expo is called E3 – Exhausted x 3.

A Little Executive Coaching for Mr. Brett Favre

Given Mr. Favre's on-and-off approach to his career of late, it's obvious the man has had some difficulties figuring himself out. Even though he's landed with the Vikings, whatever was holding Favre back has gotta be lurking around.

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